Beverly Hills Diet Cola Makes a Stylish Comeback in Japan, Backed by Supermodels!
BEVERLY HILLS, CALIF. — (PRWEB) July 6, 2000 — After a two-year hiatus, Japan’s beverage market is set to welcome the return of a stylish icon. Beverage Marketing USA Inc., in partnership with Beverly Hills Cola Co. (Japan) Ltd., is thrilled to announce the re-launch of “Beverly Hills Diet Cola” this fall. This innovative beverage, infused with CitriMax® and natural kola nuts, sets a new standard for diet colas and comes with the tagline, **"You can’t be too rich or too thin!"**
Designed for discerning consumers, “Beverly Hills Diet Cola” combines premium ingredients and cutting-edge nutrition science. As the first cola sweetened with Slender® lo-han fruit extract, a natural high-intensity no-calorie sweetener, this refreshing drink offers a guilt-free indulgence. Lo-han fruit glycosides, approximately 300 times sweeter than sucrose, provide the “sweet secret” behind this revolutionary beverage.
Miss Scandinavia 1999 Becomes the Face of CitriMax®
Adding glamour and credibility to the brand’s relaunch is Jonna Kauppila, Miss Scandinavia 1999, who serves as the official spokesperson for all-natural CitriMax® products. Kauppila, a native of Kokkola, Finland, credits CitriMax® for helping her shed 14 pounds in six weeks during her preparation for the Miss Scandinavia pageant, a transformation that she believes was pivotal to her win.
“I read about CitriMax® in a magazine and decided to try it because it seemed healthier and more reliable than other products,” said Kauppila. “It controlled my appetite and helped me manage my sweet tooth. My metabolism began to change naturally, and I noticed an increase in energy that made exercising more enjoyable. Since then, I’ve continued using CitriMax® to maintain my ideal weight without ongoing dieting.”
Kauppila’s personal success with CitriMax® inspired her to collaborate with InterHealth, the ingredient’s developer, to share her story with others seeking effective weight management solutions.
The Science Behind CitriMax®
CitriMax®, derived from Garcinia cambogia, is a globally renowned hydroxycitric acid (HCA) diet ingredient introduced by InterHealth in 1994. Clinical studies have demonstrated its effectiveness in appetite suppression, fat production inhibition, and weight loss. Participants in key studies experienced significantly greater weight and fat loss compared to those taking a placebo, without the adverse effects often associated with stimulant-based diets.
A New Era for Diet Colas
Originally launched in the U.S. in 1995, Beverly Hills Diet Cola carved a niche in the competitive beverage market, offering consumers a unique alternative to traditional colas from industry giants like Coca-Cola and Pepsi. The return of this beverage to Japan signals a new chapter, bringing together advanced nutrition and luxurious lifestyle branding.
Availability
“Beverly Hills Diet Cola” will be available nationwide in Japan starting this fall. Consumers can look forward to a refreshing, all-natural beverage that embodies style, quality, and health-conscious innovation.
Media Contact:
Richard H. Davis
Beverage Marketing USA Inc.
Phone: 501-963-6399
Voice Mail: 888-392-4832 ext. 501-709-2067
Email: beveragemarketing@prweb.com
